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Growing Your Email List: Getting Creative with Incentives

I recently attended one of Maker’s Mark’s Cocktail Party 2012 events in San Francisco. Not only did I walk away with a nice mini cocktail shaker and get some free drinks, I also got a great reminder of...

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News of Note on the Inbox – December 3, 2012

Starting into December, the holiday email marketing starts to really heat up. We are looking forward to seeing innovative ideas and designs in our inboxes. Some of the most interesting articles we read...

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Did you know there’s an email advertising exchange? [Video interview]

Performance Insider stopped by our booth at ad:tech New York to hear a little about ividence’s standalone email ad exchange. See the full interview.     Murray Newlands speaks with Lynn Dalsing of...

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News of Note on the Inbox – December 10, 2012

We hope everyone had a great weekend and is excited to hear from the MediaPost Email Insider Summit. CEO Eric Didier and Director of Marketing Communications Lynn Dalsing will be at the event. Here are...

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3 Big Data Don’ts: What to Never Do With Marketing Data

“Big data” blossomed into one of the most used marketing buzzwords of 2012. From the Obama campaign’s use of data to drive donations and volunteering to concerns about “do not track” standards, it’s...

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News of Note on the Inbox – December 17, 2012

This week’s email news roundup includes tips for landing pages, thoughts on the response to web tracking, and insights from the Email Insider Summit. Customer Anger Over Tracking Isn’t About Privacy,...

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What We Heard at the MediaPost Email Insider Summit

We want to say a big thank you to MediaPost for gathering up so many fantastic speakers and organizing so many opportunities to get to learn from email gurus at last week’s Email Insider Summit. Thanks...

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How Standalone Email Ads Fit into Your Programmatic Media Buying

I see a growing conversation among advertisers about programmatic media buying. Some are still trying to grasp what programmatic marketing is, while others are working to convince others in their...

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News of Note on the Inbox – December 26, 2012

We hope you all had a fun and relaxing holiday. As usual, we’re sharing our top email and digital marketing stories, including Andrew Kordek’s opinion on the email and daily deals markets, trends to...

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Our Top 5 Email Advertising Blog Posts of 2012

This afternoon, we head out of the office for the last time in 2012. We wanted to leave you with some of our most popular posts from this year. 5. Behaviorally Targeted Emails Keep User Engagement...

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